Nielsen offers compromise commercial ratings plan

01/12/2007 |

Nielsen Media Research has come up with a compromise plan for its new TV-commercial ratings system, in which data will be released for "live" viewing, as well as live plus one, two and three days of DVR use. Marketers balked at the original, network-preferred concept of using live plus same day and live plus seven days, but the networks threatened not to participate if Nielsen went with live and live plus same day.

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