Search ads losing appeal for small business

01/12/2007 | Bloomberg Businessweek

With the price per click of simple text search ads jumping by an average of 31% over the past year and fewer sales resulting from the ads, some small and medium-sized businesses that once relied on them are considering other, less costly marketing aids. Some e-tailers are running ads on MySpace and YouTube, or pitching their wares on blogs or niche sites, while others are turning to old-school print and radio.

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