AOL creates unit for growing portfolio of specialty sites

01/12/2009 | NYTimes.com

MediaGlow is a new umbrella unit from Time Warner division AOL for its growing group of dozens of niche Web sites, which are part of its evolution from a subscription service to ad-driven portal. "Instead of having a handful of front doors, we're creating dozens if not hundreds of front doors that are more relevant to advertisers," said AOL executive Bill Wilson, who is to helm the new unit.

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