Charity donations show power of a tweet

01/12/2009 | Adweek

In what's described as a potential "case study" to show the clout of online influencers, David Armano, creator of the Logic + Emotion blog, last week used Twitter to raise almost $15,000 within 24 hours for a friend in need. The episode shows the power of developing influence through small interactions over time, the importance of networking through other contacts' connections, and the power of "authenticity," according to this article.

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