Column: United Arab Emirates retailers risk alienating consumers

01/12/2009 | (United Arab Emirates)

Columnist Andrew White explains how a recent analysis reveals that some of the high-street brands from the UK cost up to 50% more in the United Arab Emirates than they do in Britain. White says that retailers might be taking advantage of what has been a robust local economy, but that strategy could backfire. "A high price can make the consumer feel as though he or she is buying something exclusive; a high mark-up will make the consumer feel as though he or she is being taken advantage of," White writes.

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