Whirlpool's radical "innovation czar"

01/12/2009 | Forbes

Nancy Snyder created a program to embed innovation throughout operations at Whirlpool. Every salaried employee now takes a business innovation course and special teams vet ideas from workers at all levels. Chairman Jeff Fettig claims the initiative produced more than $2.5 billion in revenue in one year. Snyder discusses how she did it and how to keep the engine going amid tighter budgets.

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