Brands plump up weight-loss campaigns

01/12/2010 | Advertising Age (tiered subscription model)

Kraft Foods, Crystal Light, Jell-O and Planters are some of the brands aiming campaigns at people who want to lose weight. Jell-O's 60-calorie Mousse Temptations offer an alternative to ice cream, and Planters' Mr. Peanut encourages being active with activities such as yoga.

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