Brands plump up weight-loss campaigns

01/12/2010 | Advertising Age (tiered subscription model)

Kraft Foods, Crystal Light, Jell-O and Planters are some of the brands aiming campaigns at people who want to lose weight. Jell-O's 60-calorie Mousse Temptations offer an alternative to ice cream, and Planters' Mr. Peanut encourages being active with activities such as yoga.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Baking & Pastry Chef Instructor
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations