Cablevision reports solid success with new iTV offering

01/12/2010 | MediaPost Communications

Cablevision said its new interactive advertising offering, which gives viewers the chance to order product samples with their remote control, has been a big success since its introduction this past fall. A recent campaign using a 30-second spot for a Colgate-Palmolive toothbrush, for example, had a 70% conversion rate.

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