Could creativity drag your company down?

01/12/2010 | BNET

Sometimes creative types need to be forced to let go of their babies and bring a product to market, writes Steve Tobak. Business leaders should heed the warning of Duke Nukem Forever, the computer game that took 12 years and $20 million to develop and that ultimately never made it to market. Give innovators free rein and you risk a similar fiasco, Tobak argues. "All-too-often companies have the wrong people with the wrong capabilities making critical business decisions," he adds.

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