IAB pre-roll standards pave ad networks' way into video

01/12/2010 | Advertising Age (tiered subscription model)

IAB is aiming to erase the division between display- and video-ad networks with its standardization of pre-roll ad formats that will enable third-party serving of video ads. "With serving itself increasingly streamlined, emphasis can and will shift quickly from plumbing to true innovation and technical advancement," Andy Atherton writes.

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