6 ways to promote real-world events online

01/12/2012 | Small Business Trends

Digital marketing techniques are a great way for small businesses to promote real-world events, writes Lisa Barone. Start early to give yourself time to build buzz, use Facebook and Twitter to whip up interest, and use sites like Eventbrite to allow people to register for your event online. "There's no shortage of ways small business owners can use the Web to promote offline events," Barone writes.

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