Make your website's FAQ easy to read and informative. Reward your most loyal customers. Find simple ways for satisfied customers to spread the word about your business. Those are among the ways companies can improve customer service -- and their bottom line -- in 2012, says Erika Blanchard with VIPdesk, a provider of concierge and loyalty programs. Other advice: Encourage employees to have fun, find creative ways to celebrate success and coddle new customers.
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