The e-mail etiquette lessons every marketer needs to learn

01/12/2012 |

The art of building an organic, permission-only e-mail list, then carefully avoiding spamming it, are among the etiquette lessons inbound marketers need to learn, writes Pamela Vaughan. Give recipients plenty of opt-out options, clean your list regularly, and personalize and segment the list. Be careful with your use of flashy HTML and offer a plain-text version for those who want it.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA