The e-mail etiquette lessons every marketer needs to learn

01/12/2012 |

The art of building an organic, permission-only e-mail list, then carefully avoiding spamming it, are among the etiquette lessons inbound marketers need to learn, writes Pamela Vaughan. Give recipients plenty of opt-out options, clean your list regularly, and personalize and segment the list. Be careful with your use of flashy HTML and offer a plain-text version for those who want it.

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