Get ready for the future, says Unilever CMO

01/12/2012 | Advertising Age (tiered subscription model)

Digital marketers need to start thinking outside the box, says Unilever global Chief Marketing Officer Keith Weed. With the rise of connected TVs, low-priced smartphones and even Web-enabled automobiles, marketers need to think long and hard about the different ways in which their target audiences consume digital media.

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