How to clone a campaign in 60 seconds

01/12/2012 | Search Engine Watch Blog

Campaign cloning is among the strategies marketers can employ to play the percentages like Billy Beane in "Moneyball," writes Howie Jacobson. Mount an effective AdWords campaign by first granulating the data, then use the AdWords to, for example, clone separate campaigns for display and search. Traffic that can be separated by country, network, or device or gender will allow you to use data to your advantage.

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