How getting serious about CSR can win over consumers

01/12/2012 | Forbes

Companies that commit to CSR gain a key marketing advantage, writes Richard Levick. By proving themselves and their products to be sustainable, companies suggest to consumers that they are also competent and careful in other ways. "[T]hat message rivets consumer attention on the products themselves and encourages the compelling supposition that responsibly manufactured products are simply better products," Levick writes.

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