How to use social media to identify and nurture leads

01/12/2012 | CustomerThink

While companies recognize the importance of social media, many are still unsure of the return on investment of their social-networking efforts, Justin Gray writes. Leverage your social media efforts to build your business by making use of marketing automation and offering content that is likely to appeal to potential customers, he advises. "For BtoB, one example of social success is the communication of trends and breaking news."

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