More than 100 examples social media ROI -- or not

01/12/2012 | Being Peter Kim · BrandBuilder Blog, The

Peter Kim offers a list of 101 social media campaigns that he argues delivered major return on investment to the brands involved, including Bank of America, IBM and SAP. Still, Kim's list fails to define social success in terms of specific investments and results, since it doesn't include the cost of the programs, only the returns generated, writes Olivier Blanchard. "Without the cost piece, you don't have an ROI example," Blanchard writes.

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Being Peter Kim · BrandBuilder Blog, The

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