Pay per call comes into its own as mobile use grows

01/12/2012 | Mobile Marketer

Advertisers understand the great potential of mobile for providing consumer data and the high likelihood of making a sale growing out of a consumer's calls or request for maps and directions, QR code scans and other actions, Telmetrics says. With the growth and immediacy of mobile in consumers' lives, pay per call is increasingly attractive to advertisers, who see the cost as a good investment leading directly to higher revenues.

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