Why tortoises finish first

01/12/2012 | Think Quarterly (U.K.)

The fable of the hare and the tortoise has much to offer to modern business leaders, writes Leslie Berlin. First-movers and innovators may take the initiative, but they seldom win in the long run, Berlin writes. The big prizes go to the stolid companies that follow. "Let the hare make a few mistakes," Berlin writes. "If history is any guide, the time spent thinking, learning, and watching may ultimately mean you win the race."

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