NBC unit invests in mobile-focused video news clips

01/12/2014 | New York Times (tiered subscription model), The

NBCUniversal News Group is announcing a partnership today with NowThis News, which delivers news via short videos that are shareable on social media platforms including Vine, Instagram and Snapchat. The partnership gives NBC the rights to use the videos and allows the media company "to experiment in this new medium without putting their legacy brand at risk," said Kenneth Lerer, a Huffington Post co-founder who is funding NowThis News.

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