Buzz marketing attracts venture capital

The Boston buzz marketing firm BzzAgent will receive a roughly $14 million cash infusion from venture capital firms General Catalyst Partners and IDG Ventures Boston, according to a report in The Wall Street Journal. Buzz marketing firms are "growing rapidly with [profit] margins that are very interesting," said David Carlic, a managing director at Vantage Point Venture Partners. David Verklin, CEO of Carat Americas, added: "This business is going to be the next big battleground."

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