Forecast: CPGs' online spending to jump 17% in 2006

01/13/2006 | Adweek

Research firm eMarketer projects consumer packaged goods firms will spend $470 million in online marketing this year, up 17% from 2005. While some of the spending will go to advertising buys, eMarketer anticipates greater returns for CPG companies in building their own branded sites to encourage relationships with consumers.

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