Analysts: Private-label growth may result in ad budget cuts

01/13/2008 | Advertising Age (tiered subscription model)

Price hikes and economic decline have led consumers to trade down, leading to the increase of private-label sales, which reached 27.5% during the second half of 2007, according to a Sanford C. Bernstein report. Consequently, major industry marketers like Unilever and L'Oreal may need to curb their ad spending, analysts added. Revenue growth rate of U.S. retailers, meanwhile, also plummeted with the growth of private-label sales.

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