Chrysler to use spot TV, GM to hold steady with sports marketing

01/13/2009 | Advertising Age (tiered subscription model) · MSNBC

Chrysler, in the first indication of how it will manage its budget after receiving a federal loan package, will shift its media spend from national to spot TV, the automaker announced at the Auto Show in Detroit. In other Big 3 news, General Motors Corp., which due to its cash crisis decided to skip this year's Super Bowl and ended its deal with golfer Tiger Woods, has no plans to make any additional big cuts to its sports sponsorships, according to Mark LaNeve, VP for North American marketing.

View Full Article in:

Advertising Age (tiered subscription model) · MSNBC

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA