Chrysler to use spot TV, GM to hold steady with sports marketing

01/13/2009 | Advertising Age (tiered subscription model) · MSNBC

Chrysler, in the first indication of how it will manage its budget after receiving a federal loan package, will shift its media spend from national to spot TV, the automaker announced at the Auto Show in Detroit. In other Big 3 news, General Motors Corp., which due to its cash crisis decided to skip this year's Super Bowl and ended its deal with golfer Tiger Woods, has no plans to make any additional big cuts to its sports sponsorships, according to Mark LaNeve, VP for North American marketing.

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Advertising Age (tiered subscription model) · MSNBC

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