IKEA latest marketer to build on Obama's change message

01/13/2009 | Brandweek

Taking a cue from President-elect Barack Obama, IKEA has created an out-of-home campaign that includes a mock oval office furnished with its products located inside Washington, D.C.'s Union Station, a series of bus and train billboards and a "mock motorcade" of vehicles that will tour the D.C. area on Thursday and Friday featuring IKEA furniture "fit for a president." The effort, dubbed "Embrace Change '09," is meant to promote IKEA's stores in College Park, Md., and Woodbridge, Va.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA