Kimberly-Clark expanding room giveaway

01/13/2009 | Advertising Age (tiered subscription model)

For a third year, Kimberly-Clark Corp. is teaming with ABC's "The View" on a Room-a-Day Giveaway. The company, which is finding that it's difficult to reach young moms with conventional coupons, is sticking to a five-week integration with the show, but adding more social and digital media.

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