Can social media thrive behind a pay wall?

01/13/2010 | PBS

Most of The Wall Street Journal's content is hidden behind a pay wall -- but the organization is still trying to find ways to harness the power of social media. Reporters use Digg to drum up interest in their stories, and the newspaper has used Twitter lists and Facebook apps to add value to stories. The aim, says deputy managing editor Alan Murray, is less to boost traffic directly than to strengthen brand awareness and attract paying subscribers.

View Full Article in:

PBS

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA