Papa John's named official Super Bowl pizza sponsor

01/13/2010 | Bloomberg Businessweek · MediaPost Communications

Papa John's has paid an undisclosed amount to become the official pizza sponsor of the Super Bowl, a coveted though pricey title that comes with opportunities for promotion during the game. Super Bowl Sunday is traditionally a huge business day for pizza chains, which average a 35% increase in sales on the day compared with a regular Sunday.

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Bloomberg Businessweek · MediaPost Communications

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