How to win sales with "lead-nurturing" e-mails

01/13/2012 | HubSpot.com

Typically, only about a quarter of leads are sales-ready, according to Gleanster Research. Fortunately, e-mail messages can help nurture a qualified lead to the point where they're ready to make a deal, writes Corey Eridon. To turn undecided leads into sales, use e-mails to educate them about your company, to forge connections via social channels and to create a personal connection that paves the way for favorable purchasing decisions.

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