Mobile can help harvest B2B leads if content is right

01/13/2012 | Marketo

With almost 40 million mobile users checking into social sites on a nearly daily basis, it's time for B2B marketers to exploit mobile for lead generation, writes Jason Miller. Users of social network via mobile are following website links and clicking on ads in high numbers, so marketers should examine the value, relevancy and mobile friendliness of their content.

View Full Article in:

Marketo

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX