Collaboration is at the core of successful product innovation

01/13/2013 | Inc. online (free registration)

You should interact with customers as you attempt to build an innovative product and bring it to market, writes Diane Zuckerman. "[Y]ou want to take pains to include a target customer on your team, or at least make sure your prototyping includes feedback with a would-be customer," she writes. You should concentrate on picking the right business partners and develop a plan for top-notch execution.

View Full Article in:

Inc. online (free registration)

Published in Briefs: