Fashion site aims for stylish 40-somethings

01/13/2013 | New York Times (tiered subscription model), The

Halsey Schroeder started last fall, offering a curated collection of high-end fashions and accessories for women over 40. Schroeder, a 28-year-old graduate of the Harvard Business School, tapped Bloomingdale's veteran Rosemary Audia to help with the site, which has grown to 65 brands since launching last September.

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New York Times (tiered subscription model), The

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