Mobile users up in arms over "madware"

01/13/2013 | USA Today

Adware programs designed for mobile devices, known as "madware," are becoming an increasing nuisance, as marketers go to greater lengths to get their brands noticed by mobile users, experts say. The worst offenders infect users' phones through free application downloads, then use intrusive ad techniques such as flashing constant notification messages, inserting advertising into users' address books or even forcing users to listen to audio ads before making calls. "The problem is getting worse, not better. App developers and ad networks want to make money, and the screening to keep out malicious actors is not adequate," says Paul Ferguson of security firm IID.

View Full Article in:

USA Today

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations