Smartphone penetration in Thai mobile market seen nearing 50%

01/13/2013 | Bangkok Post

With smartphone sales growth projected to more than double this year in Thailand, the devices are expected to account for almost half the mobile phone market in the country, according to GfK Retail and Technology (Thailand). "Smartphones in the mid-tier market, priced between 5,000 and 10,000 baht, are likely to be the key growth area thanks to heavy competition," said GfK senior analyst Sunthat Laicharoen.

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