Volkswagen teams with E! on awards-show content

01/13/2013 | MediaPost Communications

Volkswagen of America, as part of its pitch to younger drivers, has teamed up with E! Entertainment as a sponsor for content around the Golden Globes, the Screen Actors Guild Awards, the Grammys, the Academy Awards and the Emmys. The promotional deal includes a series of 60-second vignettes featuring "Fashion Police" co-star George Kotsiopoulos patrolling Los Angeles in a Jetta tricked out to look like a police squad car, as well as traditional ads for the model.

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