Wrigley debuts 46-pellet gum bottle in U.K.

01/13/2013 | Grocer (U.K.), The

Wrigley has added a smaller bottle to its packaging options, which holds 46 pellets of Extra Ice peppermint, Airwaves or Extra White gum. "Thirty percent of occasions for gum use are in a car or office environment and this format will tap directly into this opportunity," said Hamish Thomson, U.K. general manager for the gum brand.

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