HBO unleashes social media blitz for "Girls" Season 3

01/13/2014 | Mashable

HBO is engaging the extensive online fan base of "Girls" by launching a Snapchat account that shares sneak peeks throughout the season and an Instagram video series that features star Lena Dunham opining about topics through her character's eyes. The network also is having a cast member live-tweet each episode this season, starting with Episode 3, to drive conversation on Twitter.

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