Marketers listen in as Peyton Manning shouts "Omaha"

01/13/2014 | Adweek

Denver Broncos quarterback Peyton Manning shouted, "Omaha! Omaha!" repeatedly before plays Sunday during the game against the San Diego Chargers, and the audio of his snap counts was so noticeable that the Nebraska city was soon trending nationally on Twitter. The city's official tourism marketers jumped in on the Twitter frenzy, saying that it appreciated "all the love" from Manning, while Omaha Steaks got in on the action with a Monday-morning #OmahaOmaha tweet.

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