Prognostication pitfalls that can lead you to misread the market

01/13/2014 | Harvard Business Review online/HBR Blog Network

Startup founders are often too wary of corporations and spend too much time focusing on their actions, writes Leonard Fuld, president and founder of Fuld & Co. "The proverbial 800-pound gorillas in an industry can sit anywhere they want, including in your market space," he writes. "But that doesn't mean they will."

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