Study: 21% of car buyers are influenced by digital ads

01/13/2014 | Adweek · MediaPost Communications

Twenty-one percent of Americans about to purchase a car say digital advertisements influence their decision, according to a study from the Interactive Advertising Bureau and Prosper Insights. Car buyers are also more likely to watch digital video commercials that accompany streaming programs, and they are more likely to own smartphones. "Automotive has consistently been a top sector when it comes to interactive advertising spending in the U.S.," said Sherrill Mane, IAB's senior vice president of research, analytics and measurement.

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Adweek · MediaPost Communications

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