Study: 21% of car buyers are influenced by digital ads

01/13/2014 | Adweek · MediaPost Communications

Twenty-one percent of Americans about to purchase a car say digital advertisements influence their decision, according to a study from the Interactive Advertising Bureau and Prosper Insights. Car buyers are also more likely to watch digital video commercials that accompany streaming programs, and they are more likely to own smartphones. "Automotive has consistently been a top sector when it comes to interactive advertising spending in the U.S.," said Sherrill Mane, IAB's senior vice president of research, analytics and measurement.

View Full Article in:

Adweek · MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals