Commerce steals eyeballs from content

01/14/2005 | MediaPost Communications

The Online Publishers Association reports that in December, as was the case in the two months previous, the online habits of Americans tilted away from content and toward commerce. The time Americans spent looking at content sites last month (as a percentage of total time spent online) dropped to 38.1%, the lowest figure since June 2004, while commerce accounted for 18.6% of total online usage, up from 17% in November.

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