Countrywide sale could mean dip in Web ad spending

01/14/2008 | MediaPost Communications

Google, Yahoo! and Microsoft could be hit by Bank of America's agreement to acquire ailing mortgage lender Countrywide, which spent many millions of dollars per month on advertising -- particularly on search advertising and on display-ad buys across networks run by the leading search players. Experts cited in this article believe that BofA will scale back Countrywide's online advertising budget.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO