Grocery shoppers click -- rather than clip -- coupons

01/14/2008 | STLtoday.com

Kroger Co. and Procter & Gamble Co. are teaming up on a digital-coupon trial that began last month, and other U.S. supermarket chains also are working toward providing online coupons. Pennsylvania-based Giant Eagle launched "E-offers" in November, a program that enables customers to load coupons for more than 20 products onto their loyalty cards.

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