New milk ads stress link to healthy diet, weight

01/14/2008 | Advertising Age (tiered subscription model)

The Milk Processor Education Program has launched its latest "Got Milk?" campaign touting milk as a key element in a healthy diet. The campaign from Interpublic Group's Lowe, New York, directs consumers to the Web site -- whymilk.com -- where they can pledge to maintain a "healthy weight."

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