Q-and-A: Kimberly-Clark's CMO reveals latest marketing mix

01/14/2008 | Brandweek

Kimberly-Clark CMO Tony Palmer talks about the company's efforts to take advantage of the new media landscape. Faced with inflationary challenges and competition from private-label brands, the company has increasingly turned to nontraditional marketing strategies to promote its products. A new campaign launched last week for its Cottonelle toilet paper is the company's "largest nontraditional effort" to date, this article says.

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