Denny's to sling first Super Bowl ad

01/14/2009 | NYTimes.com

Denny's Corporation will use its first Super Bowl spot to promote the quickservice chain's breakfast offerings and offer a special deal for diners. The 30-second ad is the first for Denny's from Omnicom Group's Goodby, Silverstein & Partners, San Francisco, which took over creative duties from Publicis Groupe's Publicis Worldwide, Dallas.

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