Coke trades campaign pages for social sites

01/14/2010 | New Media Age

Coca-Cola is starting to move away from using traditional Web sites for its publicity campaigns. The company is using its Facebook and YouTube pages as hubs for its Fanta and Coke Zero brands. "Our campaigns won't need a coke.com-hosted site," says Coke executive Prinz Pinakatt. "In most cases these will still exist ... but it might only be a page linking to YouTube encouraging people to join the community there."

View Full Article in:

New Media Age

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA