How BBH made its name in China

01/14/2010 | Advertising Age (tiered subscription model)

Bartle Bogle Hegarty led the way for international ad networks in China when it opened its office there in 2006, and the big bet has paid off, bringing in $29 million in new business in just the past year. "We had to prove what was unique about BBH, that we share the same values that made BBH great elsewhere but also we understand the Chinese market," says Arto Hampartsoumian, chief executive of BBH China.

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