Keep your Web site from becoming a "tombstone"

01/14/2010 | Online Marketing Blog

Only by constantly creating valuable content can companies hope to attract and retain an online community, writes Lee Odden. Too many companies still see Web site creation as a one-time thing, rather than an ongoing project, Odden notes. "This kind of Web site with static content is a tombstone when it comes to being a search marketing asset," he writes. "Shifting from a dead end Web site to becoming a content publisher (and promoter) is critical for any company that has customers and competitors active online."

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